Sotheby’s International Realty is dedicated to providing the very best for your property. Our marketing campaign will include the following. Utilizing Sotheby's International Realty's brand recognition and powerful marketing tools, we can create the perfect customized marketing plan for your property.
Debi utilizes the following tools:
Color Property Brochures
We will produce a full-color high quality Sotheby’s brochure which will be actively distributed to and displayed at:
All Sotheby’s International Realty Brokerage offices
Sotheby’s Auction Desk in
75 Captains of Industry within the Bay
area
Cooperative Agents
Anyone coming through the property on Tuesday Tour, open houses, or scheduled showings
Professional Floor Plans
Staging
Regarding the concept of staging we always refer our clients to 3 top quality stagers. They each offer their distinct styles. As a rule of thumb, we always recommend that the owners meet with each of the stagers to decide which stager will suit their needs best based on the property.
Photography
Professional photography will be taken for use on all printed marketing materials, websites, MLS, and used to send to interested and potential buyers.
Property Statement
A detailed full-color property statement will be created utilizing the services of a professional writer. Floor plans and professional photographs will be included. In addition tour dates, open houses, and websites will be on the statement.
Just Listed Cards:
High quality 4-color cards sent out to a 500 radius mailing.
Multiple Listing Service:
Since approximately 60% of buyers come from real estate agents, we will place the property in the San Francisco Multiple Listing Services.
CleanOffer:
Google Base:
Google Base is connected to Cleanoffer.com and is a place where you can easily submit all types of online and offline content, which will make it more searchable on Google. You can describe any item you post with attributes, which will help people find it when they do related searches. In fact, based on the items' relevance, users may find them in their results for searches on
Google Product Search
,
Google Maps
and even the main
Google web search
. This only further enhances the search capabilities for both buyers and sellers.
Advertising Reaching the
San Francisco Chronicle: Sunday Edition: Every week, an ad within the Sotheby’s International Realty’s display page.
Nob Hill Gazette: Once a month, part of the Sotheby’s International ad. This magazine caters to an audience upscale in taste and lifestyle. The publication generates a lot of calls from our ads.
Advertising Reaching any Potential Domestic Buyers:
The New Yorker – Reaches a circulation 79,000 San Francisco and North Bay subscribers.
Conde Nest Traveler – Reaches a circulation 79,000 San Francisco and North Bay subscribers.
Vanity Fair – Reaches a circulation 79,000 San Francisco and North Bay subscribers.
The
Advertising Reaching any Potential International Buyers:
Preview Magazine– With a total worldwide circulation of 70,000 it is produced by Sotheby’s and sent to a list of important clients selected by Sotheby’s offices and expert department heads. Its articles provide a behind the scenes look at collecting, collectors, and the entire auction process.
Robb Report Collection – Offers an authoritative voice on real estate and home décor reaching proven buyers and sellers of the world’s finest properties with a circulation of 116,000.
Robb Report Vacation Homes – Celebrates the exclusive world of multiple luxury home ownership, addressing the unique needs and interests of the worlds most exclusive and sought after vacation properties with a circulation of 100,000.
Web Marketing
A special website will be designed specifically for your property. The web-link will be sent out to all agents, potential buyers, clients, and will be advertised on all advertisements and marketing collateral. For an example of my most recent websites, please go to: www.2430Scott.com, www.146Locust.com, www.632ElCaminoDelMar.com and www.2940Jackson.com
We will also feature your property on www.debidicello.com and www.realtor.com. All Sotheby’s International Realty listings are “enhanced listings” on www.realtor.com
Upon signing the listing, we will do an email to a select group of brokers and potential buyers, creating a PDF of the statement.
To be held open to the public the first Sunday after the property is listed and additional Sundays scheduled as required.
Open House for Cooperating Brokers:
To be scheduled for the first Tuesday after the listing is signed and every Tuesday thereafter as needed.
Networking:
A private open house will be held for neighbors through a just listed card mailing.
Special agent evening open house prior to Sunday open house.
PDF statement with photos e-mailed to my private list of agents.
Call agents who have similar priced listings.
Call agents who have sold similar priced listings in neighborhood.
Call agents from reverse prospect function on MLS.
Signage:
We will place a Sotheby’s International Realty sign at the site to be seen by your neighbors, their guests, and the homebuyers who “comb” the area. The sign will include a rider with with my name
Disclosure Packages:
In order to protect both the seller and the agencies, as well as thoroughly inform the buyer, Sotheby's International Realty will have all disclosures bound in a book, which will be given to all interested buyers to review and acknowledge receipt of, before writing an offer.
Progress Report:
During the listing, we will contact you on a regular basis to keep you up-to-date of all activity that has taken place on your property, as well as, any other significant market activity. We view the selling of your home as a team effort, and therefore want to keep you informed so we can together better market the property.